EDCOR CORED S.R.L.
Editorial & commercial writing for entertainment, food & culture
Games · Music · Film & TV · Food · Cultural Criticism
Apple-platform experience · EU-based · International B2B collaboration
2,000+ App Store & Apple Arcade stories 200+ Apple Music editorial pieces 6+ years Apple editorial projects
About · Services · Experience · Contact
Music
Apple Music editorial & promotional copy
200+ published pieces across artist, album, playlist, and music-video editorial, from K-pop and hip-hop to rock, metal, electronic, and specialist genres.
Selected work
SUNMI Essentials
Apple Music · K-Pop · Essentials playlist
Artist-focused editorial capturing SUNMI’s distinctive solo identity through the contrasts in her sound, persona and performance style.
iKON Essentials
Apple Music · K-Pop · Artist editorial
Career-spanning editorial tracing iKON’s evolution through K-pop, hip-hop and electronic influences, while placing the group within its South Korean industry context.
AC/DC — Back in Black
Apple Music · Hard Rock · 100 Best Albums
Album-focused editorial combining cultural context, creative history and a genre-aware editorial voice to tell the story behind one of rock’s defining records.
Selected original working copy from projects that have already been published. These materials are shown only after publication and do not include confidential or unreleased content.
N.W.A. — Straight Outta Compton
Apple Music · Hip-Hop/Rap · 100 Best Albums
Album-focused editorial placing a landmark hip-hop record in its musical, cultural, and political context while adapting the voice to the genre and its audience.
Selected original working copy
Drake: Deep Cuts
Apple Music · Hip-Hop/Rap · Hero copy
Character-limited hero copy distilling a playlist concept into a concise, genre-aware hook.
Rammstein Video Essentials
Apple Music · Metal · Video Essentials
Visual-focused editorial connecting music, imagery and performance to capture Rammstein’s provocative identity across their music videos.
Additional genres & formats
Jazz · Alternative · Folk & world music · Electronic · Functional & mood playlists
Additional Apple Music work spans artist, album, playlist, and video editorial across mainstream and specialist genres, as well as workout, sleep, and mood-based programming. Formats range from long-form editorial to character-limited promotional copy, with voice and register adapted to each artist, genre, format, and audience.
Games & Apps
App Store & Apple Arcade editorial
2,000+ published stories across game launches, updates, events, developer stories, seasonal content, and player-facing editorial—from global franchises to Korean mobile games.
Selected work
Cookie Run: Kingdom — The Sweetest Kingdom Ever
Apple App Store editorial · Korean mobile game · Game feature
Game-focused editorial introducing Cookie Run: Kingdom’s world, characters, story, and core gameplay, balancing its playful tone with a clear introduction to its RPG and kingdom-building systems.
Selected original working copy
Scope: research · English copywriting · platform-format adaptation
Genshin Impact — Gameplay Guide
Apple App Store editorial · Global RPG · Gameplay guide
Gameplay-focused editorial turning Genshin Impact’s sprawling open world and hidden mechanics into an accessible, discovery-led guide for players.
BTS Island: In the SEOM
Apple App Store editorial · Korean mobile game · Entertainment IP feature
IP-driven editorial combining puzzle gameplay, character storytelling, and fan-facing details to introduce BTS Island’s world while preserving the identity and appeal of the underlying entertainment IP.
Selected original working copy
Scope: research · English copywriting · platform-format adaptation
Dadish 3D — Games We Love
App Store · Indie game · Character & developer storytelling
Character-led editorial combining gameplay, comedy, and developer insight to capture both the personality of the game and the creative voice behind it.
Pokémon GO — Reinventing Play
Apple App Store editorial · Global game franchise · Trend & community feature
Trend-led editorial exploring how Pokémon GO adapted its location-based gameplay during lockdown, preserving the game’s emphasis on exploration, community, and social connection.
Selected original working copy
Scope: research · English copywriting · platform-format adaptation
Cats & Soup
Apple App Store editorial · Korean mobile game · Game feature
Warm, playful editorial turning Cats & Soup’s low-pressure gameplay, charming characters, and tiny details into audience-facing storytelling.
Selected original working copy
Scope: research · English copywriting · platform-format adaptation
Additional capabilities
Game launches & updates · Live-service content · Events & seasonal campaigns · Short-form promotional copy · Hero titles & subtitles · Character-limited copy · Developer stories · Editing & editorial QA
Film & TV
Streaming entertainment editorial & promotional copy
English editorial and promotional copy for series launches, premieres, platform discovery, and audience-facing campaigns across major international streaming services.
Selected work
The Penguin
HBO / Max · Apple App Store editorial · Series launch
Launch editorial positioning The Penguin for streaming audiences, from character-limited promotional copy to a concise series introduction combining franchise context, cast, characters, and release information.
Selected original working copy
Scope: research · English copywriting · short-form promotional copy · platform-format adaptation
Agatha All Along
Disney+ · Apple App Store editorial · Series launch
Launch editorial introducing Agatha All Along within the wider Marvel universe, combining franchise context, character-led storytelling, and the series’ darkly playful tone across short- and long-form promotional copy.
Selected original working copy
Scope: research · English copywriting · short-form promotional copy · platform-format adaptation
Clarkson's Farm
Prime Video · Apple App Store editorial · Unscripted series feature
Audience-focused editorial introducing Clarkson’s Farm through its personalities, premise, and distinctive mix of factual storytelling and humour, turning an unscripted series into an accessible viewing recommendation.
Selected original working copy
Scope: research · English editorial writing · platform-format adaptation
Additional capabilities
Long-form editorial · Short-form promotional copy · Hero titles & subtitles · Character-limited copy · Series launches & premieres · Franchise & character storytelling · Streaming platform content · Unscripted & factual entertainment · Editing & editorial QA
Cultural Criticism & Academic Writing
My background in literary theory and comparative literature informs much of my work, from cultural essays and academic research to contemporary entertainment writing.
I hold an MA in Literary Theory and have published criticism exploring narrative techniques, mythology, genre fiction, music, and the ways cultural traditions are reinterpreted in contemporary storytelling.
My research interests include postmodernism, narrative theory, comparative mythology, and cross-cultural exchange, with a growing focus on Korean popular culture.
Selected Writing
Academic Research
Rock Theatrics and Poetry- the New Catharsis
Published in The International Journal of Interdisciplinary Social Sciences
An exploration of how Rammstein combines music, theatrical performance, and poetic symbolism to create a contemporary form of catharsis. Drawing on the Dionysian, the study examines the interplay of lyrics, staging, and audience interaction during the band's Liebe ist für alle da tour.
Cultural Essays & Criticism
Reinventing Fantasy Through Korean Mythology
Originally published in Romanian in Euphorion, in 2026. English version available on Academia.edu.
An examination of how Lee Young-do's "The Bird That Drinks Tears" reimagines Korean mythology within contemporary epic fantasy. Through comparisons with Western fantasy traditions, the essay explores cultural identity, otherness, and the creation of a fictional universe rooted in distinctly Korean concepts.
Cultural Essays & Criticism
Balinese Mythopoeia
Originally published in Romanian in Euphorion, in 2020. English version available on Academia.edu.
An exploration of Balinese Hindu mythology through Diana Darling’s "The Painted Alphabet", examining how traditional spirituality, ritual practices, and the coexistence of the human and divine shape the novel’s fictional world. The essay considers the intersection of Balinese mythological traditions and Western fantasy conventions, as well as the relationship between cultural identity, storytelling, and modernity.
Book Review
Science Fiction Across Space and Time – Cloud Atlas
Originally published in Romanian in Euphorion, in 2024. English version available on Academia.edu.
A literary review of David Mitchell’s "Cloud Atlas", exploring its unconventional narrative structure, genre hybridity, and interconnected stories spanning centuries. The essay examines how Mitchell combines historical fiction, science fiction, and dystopia to explore recurring questions of identity, freedom, sacrifice, and the enduring connections between human lives.
Book Review
Fantasy and Ritual Sacrifice in the Mythology of the Pre-Columbian Americas – "Black Sun"
Originally published in Romanian in Euphorion, in 2024. English version available on Academia.edu.
A literary review of Rebecca Roanhorse’s "Black Sun", exploring how Indigenous American mythological traditions inspire a distinctive fantasy universe beyond conventional European models. The essay examines ritual sacrifice, divine incarnation, and competing religious beliefs, alongside the novel’s complex characters and its exploration of vengeance, identity, and destiny.
Educational Content & Digital Publishing
Educational Content Development · Instructional Design · Editorial Project Management
Teacher Spa — Digital Learning Platform
Teacher Spa is a Romanian digital learning platform providing structured educational resources and examination preparation for teachers.
My work on the project combined original educational content development, instructional design, editorial coordination, and commercial communications, drawing on my background in literature, teaching, and national examination assessment.
Teacher Spa — online learning platform for teacher examination preparation.
English Literature for Exams
Developed a comprehensive English literature preparation course covering 34 authors, based on Romania's national curricula for the Titularizare and Definitivat teaching examinations.
Working within the official examination requirements, I designed lesson topics, wrote original English-language educational content, and developed assessments and revision materials.
The course combines literary history, contextual analysis, close reading, thematic studies, and examination-oriented resources.
Course structure featuring author-based modules, lessons, and quizzes.
Original English Educational Writing
The lessons translate complex literary concepts into structured, accessible learning materials, combining contextual information with literary interpretation and analysis.
F. Scott Fitzgerald — The Great Gatsby: literary genre, setting, and thematic analysis.
Visual Learning Resources
In addition to written lessons, the course includes concise visual study materials designed to support revision and reinforce key literary concepts.
Virginia Woolf — Mrs. Dalloway: visual study material covering narrative techniques and literary structure.
Romanian Literature & Assessment Development
Developed Romanian literature lessons, literary analysis, and examination preparation materials, including structured learning modules and assessments.
The materials were organized around the requirements of national teaching examinations, integrating literary interpretation, theoretical concepts, and assessment activities.
Romanian literature course — lesson structure, literary analysis modules, and assessment activities.
Editorial Development & Project Coordination
Alongside my own content development work, I coordinated five contributors and participated in editorial planning, content review, and production across the platform's educational offerings.
My responsibilities included maintaining consistency across educational materials, coordinating contributors, and supporting the development of structured digital content.
Marketing & Communications
Produced website content, newsletters, promotional copy, and communications supporting Teacher Spa's educational products and workshops.
This work extended beyond educational writing into audience-facing commercial content, combining subject-matter expertise with digital publishing and marketing communications.
Food Writing
Food is a way of exploring culture, history, and everyday life. My culinary writing spans regional cuisines, food traditions, ingredients, cooking techniques, and practical guides, combining research with an accessible editorial voice.
I've published more than 50 articles for publications including Tasting Table and Chef's Pencil, covering everything from culinary heritage and international food culture to ingredient guides and cooking advice.
Selected Writing
Food Culture & Culinary History
27 Popular Romanian Christmas Dishes
Chef's Pencil | Food Culture & Culinary Traditions
An exploration of Romanian Christmas cuisine through 27 traditional dishes, from festive staples to regional specialties. The article examines how historical influences, local ingredients, and family customs have shaped holiday food traditions across Romania, highlighting the cultural significance of cooking and sharing food during Christmas.
Food Culture & Culinary History
14 Foods and Drinks You Need to Try in Madeira, Portugal
Tasting Table | Food Culture & Culinary Traditions
A culinary exploration of Madeira's distinctive food traditions, from black scabbardfish with banana and passion fruit to regional specialties and local beverages. The article examines how the island's geography, agricultural heritage, and Portuguese influences have shaped its cuisine, combining cultural research with firsthand tasting experiences.
Food Culture & Culinary History
15 Best Foods and Drinks to Try in Bali
Tasting Table | Food Culture & Culinary Traditions
An exploration of Balinese cuisine through traditional dishes, street food, desserts, and local beverages. Drawing on firsthand culinary experiences and original photography, the article examines the island's distinctive ingredients, cooking traditions, and the relationship between food, cultural identity, and religious practices.
Cooking Guides
14 Mistakes You're Making When Cooking With Soy Sauce
Tasting Table | Cooking Guides
A practical guide to cooking with soy sauce, exploring its different varieties, flavor profiles, and culinary applications. The article explains common mistakes in selection, seasoning, and preparation, helping home cooks use this versatile ingredient more effectively.
Cooking Guides
25 Unexpected Ways to Use Matcha in Your Daily Cooking
Tasting Table | Cooking Guides
A creative exploration of matcha beyond traditional tea preparation, featuring 25 ways to incorporate the Japanese green tea powder into everyday cooking. The article combines ingredient knowledge, flavor pairing, and practical recipe inspiration to make matcha accessible to home cooks.
More Food Writing
Explore my complete collection of published food articles, covering international cuisines, culinary traditions, ingredients, and practical cooking advice.
More articles:
Services
Editorial & commercial copy for games, music, film & TV, food, and culture
Launches & releases · Platform & store copy · Long-form editorial · Short-form promotional copy · Live-service & seasonal content · Artist, character & developer storytelling · Food journalism & culinary features · Cultural & literary criticism · Character-limited copy · Editing & editorial QA
For international launches, platform campaigns, ongoing content, and editorial support.
Approach
Each project starts with the product and its context: official materials, primary sources, specialist coverage, audience expectations, and the conventions of the market and platform.
For projects originating outside the English-speaking world, I research local-language sources and cultural context alongside official materials, using translation tools where necessary.
The final copy is shaped by its intended audience, with voice, format, platform requirements, and brand context guiding the result.
About
EDCOR CORED S.R.L. is an independent, one-person editorial studio based in Romania and working internationally. It is operated by Corina Gruber, an English-language writer and editor with over 15 years of experience across education, publishing, and editorial content development.
I work across games, music, film & TV, food, and cultural editorial, with extensive experience in Apple-platform editorial and projects involving Korean and international entertainment IP. My background also includes published literary criticism, interdisciplinary cultural analysis, and academic research.
Clients work directly with me throughout the project, from brief and research to writing, editing, and final delivery. I collaborate with companies, agencies, and creative teams on both individual assignments and long-term B2B projects, working within established brand guidelines, editorial workflows, character limits, and NDA requirements.
Before moving into international editorial writing, I spent 12 years teaching literature, developing educational resources, and assessing national examinations. I have experience in digital educational content development, editorial project management, and coordinating contributors, combining hands-on content production with responsibility for larger editorial projects.
Selected professional experience
Apple · Zalando · HMS Networks · Tasting Table · Chef’s Pencil· Teacher Spa
Selected results
Apple Music & App Store
2,000+ App Store & Apple Arcade editorial stories
200+ Apple Music editorial pieces
Consistently rated “Excellent” or “Good” in quality reviews
Food & Cultural Editorial
50+ published food articles for Tasting Table and Chef's Pencil
Coverage spanning international cuisines, culinary traditions, food history, and cooking guides
Published literary and cultural criticism, including comparative mythology, contemporary fantasy, and narrative analysis
Peer-reviewed academic research in interdisciplinary cultural studies
Long-term B2B collaborations
6+ years on Apple editorial projects through agencies
3+ years with Zalando
3+ years with Chef’s Pencil
5+ years with Teacher Spa
Contact
Discuss a project
For editorial, copywriting, editing, or ongoing content support across entertainment, send a project brief or inquiry by email:
EDCOR CORED S.R.L. · Romania, EU
Tax ID (CUI): 41313226